Seventy Seven Privacy Notice
Last updated: 25/09/25
1. Introduction
Seventy Seven ("we", "us", "our") understands that your privacy is important to you and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, www.77london.com, and will only collect and use personal data in ways that are described here, and in a manner that is consistent with our obligations and your rights under the law. Please read this privacy policy carefully and ensure that you understand it. Your acceptance of our privacy policy is deemed to occur upon your first use of our site.
By using our services, booking, or otherwise interacting with this website, you accept and agree to the terms of this policy.
This Privacy Policy applies only to your use of our site. Our site may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.
If you do not accept and agree with this privacy policy, you must stop using our site immediately.
2. Who We Are and Contact Details
Seventy Seven is a club and entertainment venue affiliated with The BoTree, located at 77 Welbeck Street, London W1U 2DR. For data protection purposes, Shiva Marylebone Lane Limited, registered in England and Wales, is the data controller.
Contact for privacy-related queries: Email: Bookings@77london.com
3. Personal Data We Collect
We may collect and process the following categories of personal data which you provide to us:
· Identity & Contact Data: name, email, phone number, date of birth, address (for membership, booking, or marketing purposes)
· Booking & Attendance Data: reservations, event attendance, table bookings, VIP memberships
· Payment Data: transactional details; we do not store full credit/debit card details (charged via secure third-party processors, you may find their privacy notice link here: https://www.adyen.com/privacy-policy).
· Communication Data: communication records with Seventy Seven (e.g. email, phone)
· Device & Usage Data: IP address, browser/device type, site/app browsing history, cookies, and other tracking data
4. How We Use Your Data
We’ll process your data for these purposes:
· To facilitate bookings, reservations, events, and related services
· To manage membership, guestlists, VIP tables, and access controls
· To communicate with you (booking confirmations, updates, marketing - subject to your consent where required)
· To personalise your experience (e.g. preferences, tailored offers)
· For marketing and promotional purposes (email or other, only if you have opted in)
· To administer our operations, improve services, ensure site/app functionality, security, and fraud prevention
· To comply with legal obligations
5. Legal Basis for Processing
We rely on the following lawful bases:
· Contractual Necessity: for example, to fulfil bookings or membership obligations
· Consent: for optional marketing communications or data collection beyond what is necessary for service delivery
· Legal Obligation: compliance (e.g., with regulatory agency)
· Legitimate Interests: for security, fraud prevention, service improvement, and personalised experiences (balanced with your rights and interests)
6. Sharing Your Data
We may share your information in certain circumstances, always under appropriate safeguards and in line with this Privacy Notice. These include:
· Service Providers: Such as booking platforms, payment processors, email systems, search engine facilities, advertising, marketing and IT support, subject to confidentiality obligations.
· Legal and Regulatory Authorities: Where required by law, to comply with legal obligations, or to protect our rights, safety, or property.
· Corporate Transactions: In connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or part of our business.
· Affiliates and Group Companies: Including our parent company, subsidiaries, joint ventures, and partner hotels (e.g., The BoTree), provided they agree to respect this Privacy Notice.
· Business Partners: To offer you certain products, services, or promotions in collaboration with us.
· Google Maps Platform APIs: We may share certain data with Google Maps Platform APIs (e.g., Maps API, Places API). Please review Google’s Privacy Policy for more details.
· Statistics: We may compile statistics about the use of our site including data on traffic, usage patterns, user numbers, sales and other information. All such data will be anonymised and will not include any personally identifying data, or any anonymised data that can be combined with other data and used to identify you. We may from time to time share such data with third parties such as prospective investors, affiliates, partners and advertisers. Data will only be shared and used within the bounds of the law.
7. Cookies and Tracking Technologies
We use cookies and similar technologies on our website and apps to improve functionality, performance, and your overall experience. Cookies are small files stored on your device that help the site remember your preferences and gather information about how you use it.
Types of Cookies We Use:
1. Strictly Necessary Cookies These cookies are essential for the website to function properly. They allow you to navigate the site, access secure areas, and use key features such as login and personalization. You cannot opt out of these cookies without affecting how the site works.
2. Performance and Analytics Cookies These cookies help us understand how visitors interact with our site, which pages are visited most, and how we can improve performance. For example, we use Google Analytics to collect anonymous information about site usage. These cookies do not identify you personally.
3. Functional Cookies These cookies remember choices you make, such as language preferences or display settings, to provide a more personalized experience.
4. Third-Party Cookies Some cookies are placed by third parties, such as analytics providers or advertising partners. These cookies help us analyse site traffic and provide relevant offers, but they are not required for the basic functioning of our site.
Managing Cookies:
· You will be asked for consent before non-essential cookies are placed on your device.
· You can manage or disable cookies at any time via your browser settings.
· Blocking certain cookies may prevent some features of the site from working correctly.
· You can also delete cookies from your device, but this may remove saved settings and login information.
Security and Updates: We take care to ensure cookies are used safely and in line with privacy regulations. We recommend keeping your browser and device software up to date and reviewing your privacy settings regularly.
8. International Data Transfers
Your data will only be stored in the UK. If We do store data outside the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would be within the UK and under the GDPR.
9. Data Retention
We retain personal data only as long as necessary to fulfil the purposes outlined, or as required by law - afterwards, it is securely deleted or anonymized.
10. Do We Collect Information from Minors?
We do not knowingly collect personal information from, or market our services to, anyone under 18 years old. By using our services, you confirm that you are at least 18, or that you are the parent or guardian allowing a minor to use them.
If we discover that we have collected personal data from someone under 18, we will delete it as soon as possible. If you believe a child under 18 has given us their information, please contact us.
11. Your Rights
As a data subject, you have the following rights under the GDPR, which this policy and our use of personal data have been designed to uphold:
· The right to be informed about our collection and use of personal data;
· The right of access to the personal data we hold about you;
· The right to rectification if any personal data we hold about you is inaccurate or incomplete (please contact us using the details in Section 15);
· The right to restrict or object the processing of your personal data;
· The right to data portability (obtaining a copy of your personal data to re-use with another service or organisation);
· The right to object to us using your personal data for particular purposes; and
· Rights with respect to automated decision making and profiling.
If you have any cause for complaint about our use of your personal data please contact us using the details provided in Section 15 and we will do our best to solve the problem for you. If we are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority, the Information Commissioner’s Office.
For further information about your rights, please contact the Information Commissioner’s Office or your local Citizens Advice Bureau.
12. Security Measures
We use appropriate technical and organisational measures to help protect your personal data from unauthorised access, loss, or damage. These safeguards are designed to keep your information secure.
However, no system can ever be completely secure. While we do our best to protect your data, we cannot guarantee that it will never be accessed or misused by unauthorised parties. Sending information to and from our services is at your own risk, so we recommend using a secure connection.
13. Marketing Preferences
You can opt out of marketing communications at any time via unsubscribe links or by contacting us directly. Marketing opt-outs do not affect essential service communications (e.g., bookings confirmations).
14. Policy Updates
We may update this policy periodically. We will post any changes on our website and update the “Last updated” date. Significant changes will be communicated directly if required by law.
15. Contact Us
For privacy questions, to exercise your rights, or to make a complaint, contact: books@77london.com