PRIVACY POLICY

1. Introduction

77 understands that your privacy is important and that you care about how your personal data is used and shared online. We respect and value the privacy of everyone who visits this website, and we will only collect and use personal data in ways that are described here, and in a manner that is consistent with our obligations and your rights under the law.

Please read this privacy policy carefully and ensure that you understand it. Your acceptance of this Privacy Policy is deemed to occur upon your first use of our site. If you do not accept and agree with this policy, you must stop using the site immediately.

2. Definitions and Interpretation

2.1 In this Policy, the following terms have the following meanings:

  • "Account" means an account required to access and/or use certain areas and features of our site;

  • "Cookie" means a small text file placed on your computer or device by our site when you visit certain parts or use certain features. Details are in Section 14 below;

  • "Cookie Law" refers to the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations;

  • "Personal data" means any information that relates to an identifiable person who can be directly or indirectly identified from that data, as defined under GDPR (EU Regulation 2016/679);

  • "We/Us/Our" means Shiva Hotels, trading as 77, a limited company registered in England under company number 14431810 with a registered address at Regent House, Allum Gate, Theobald Street, Borehamwood, Hertfordshire, WD6 4RS and a main trading address at the venue.

3. Information About Us

  • 3.1 This site is owned and operated by 77, a limited company registered in England under company number 14431810.

  • 3.2 Our registered address is: Regent House, Allum Gate, Theobald Street, Borehamwood, Hertfordshire, WD6 4RS.

  • 3.3 Our main trading address is: 66 Great Queen Street, London.

  • 3.4 Our VAT number is: 161 6833 06.

4. What Does This Policy Cover?

This Privacy Policy applies only to your use of our site. Our site may contain links to other websites. Please be aware that we have no control over how your data is collected, stored, or used by other websites, and we encourage you to review their privacy policies before providing any personal data.

5. Your Rights

5.1 Under GDPR, you have the right to:

  • Be informed about how we collect and use your personal data;

  • Access the personal data we hold about you (see Section 13);

  • Rectify inaccurate or incomplete data;

  • Restrict processing of your personal data;

  • Data portability;

  • Object to our use of your data for particular purposes;

  • Rights related to automated decision-making and profiling.

5.2 If you have concerns about how we use your data, please contact us (see Section 15). You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO).

5.3 For more details on your rights, contact the ICO or your local Citizens Advice Bureau.

6. What Data Do We Collect?

Depending on how you use our site, we may collect the following data:

  • Name

  • Email address

  • Other personal data you voluntarily provide

(See Section 14 for information on cookies.)

7. How Do We Use Your Data?

7.1 All personal data is processed securely and stored no longer than necessary.

7.2 Our lawful bases for using your personal data include:

  • Contractual necessity

  • Consent

  • Legitimate interests

We may use your data to:

  • Manage your account and access to the site

  • Provide services or products

  • Personalise your experience

  • Communicate with you (e.g. responses to enquiries)

  • Send marketing communications you have opted into

  • Conduct market research and website analytics

7.2.7 You can manage your email preferences by:

  • 7.2.7.1 Visiting your Preference Centre (link available in email footers)

  • 7.2.7.2 Clicking the unsubscribe link at the bottom of any marketing email

  • 7.2.7.3 Requesting full removal of your data by emailing: leanne@shiva.co.uk (please note: this is a manual process)

7.3 We do not send unsolicited marketing or spam.

7.4 Our site may include content that uses third-party cookies (see Section 14).

7.5 You may withdraw your consent at any time.

7.6 We only retain personal data as long as necessary for the purposes it was collected.

8. How and Where Do We Store Your Data?

  • 8.1 We keep your data only for as long as needed

  • 8.2 Your data is stored in the UK

  • 8.3 We implement strong technical and organisational measures to safeguard your data

9. Do We Share Your Data?

9.1 We do not sell or share your personal data with third parties, except in these cases:

  • 9.2 When legally required (e.g., legal proceedings, government requests)

  • 9.3 When working with trusted third-party providers (e.g., payment processors, marketing services)

  • 9.4 When sharing anonymised data for statistical or research purposes

We ensure third parties handle your data securely and in line with legal requirements.

10. Business Transfers

If 77 is ever sold or undergoes a business change, your data may be transferred to the new owner. You will be informed in advance and given the option to delete your data.

11. Controlling Your Data

You can:

  • Opt out of marketing emails anytime

  • Use preference services like TPS, CTPS, or MPS

  • Restrict cookies (see Section 14)

12. Withholding Information

  • You can access our site without providing data

  • Some features may require you to submit personal data

  • You may restrict our use of cookies via your browser settings

13. Accessing Your Data

You have the right to request access to your personal data. This is free of charge under GDPR. Contact us at: bookings@77london.com.com

14. Our Use of Cookies

14.1–14.11:
We use cookies to improve your experience. These include:

  • Necessary cookies: required for core site functionality

  • Analytics cookies: help us understand how the site is used

  • Third-party cookies: placed by external services

You can control or delete cookies through your browser settings. Note that some site functions may not work properly if cookies are disabled.

15. Contacting Us

For questions or data requests, contact:
📧 Email: bookings@77london.com.com
📮 Post: Regent House, Allum Gate, Theobald Street, Borehamwood, Hertfordshire, WD6 4RS

16. Changes to This Policy

We may update this policy occasionally to reflect changes in law or our services. Updates will be posted on this page. Continued use of the site constitutes acceptance of the new policy. Please check regularly to stay informed.